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Video Professor’s Learn E-Bay (r) and Learn E-Bay (r) Advanced tutorials a hit with customers.
When John W. Scherer, CEO & Founder of Video Professor, Inc., was shooting his first commercial for the company’sLearn eBay® tutorial, frankly he was leery. “I was so used to talking about Video Professor, but all I seemed to be saying was eBay this and eBay that,” Scherer said. “I wondered if I was asking people to try my product or someone else’s!”
Video Professor teams with ESPN (tm) to promote SpotsNation
ESPN™ is the leader, the innovator and just plain inventor of new ways to bring sports to fans and fans to sports. ESPN’s newest effort is SportsNation, hosted by Colin Cowherd andMichelle Beadle.
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John Scherer joins the Navy!
Millions know John W. Scherer as the Video Professor. His commercials and infomercials have been seen by over 100 million people. What you may not know is that John W. Scherer is a patriot with a deep love for his country and appreciation for those who defend it.
It’s one of the reasons he joined the United States Navy’s Leaders to Sea program. It allows the Navy to “show its stuff” to business and civic leaders, and for those same leaders to see how the Navy manages and motivates the extraordinary mix of men and women who defend our nation. |
From Op-Eds to parody, it’s all part of being John Scherer
John W. Scherer, the Video Professor, is known to millions of people through his commercials and infomercials. He’s part of pop culture, and a corporate CEO at the same time. As a CEO, John Scherer is a man of opinion, and has had recent Op-Eds published in prestigious publications including the Detroit Free Press, the Denver Business Journal and CNN Money.
John Scherer becomes “Auto” Professor
Millions of people know John W. Scherer as the Video Professor through his commercials and infomercials for his popular line of computer tutorials. Now in the company's 22nd year, John understands business and the economy. He has over 10 million customers. Scherer also knows that sales are the key to the success of any business. John, like the rest of the nation, is concerned about the economic crisis facing the domestic auto industry.
John W. Scherer and Video Professor Print Media Coverage
You see John W. Scherer, the Video Professor, on television all the time. John, his product and company story of are great interest to print publications both locally and nationally.
Computer Education and Entrepreneurialism
Adotas.com begins exclusive 3-part interview series with John W. Scherer, the Video Professor.
Adotas.com Publisher Bob Regular begins a three part series of interviews with Video Professor CEO and Founder, John W. Scherer. Adotas.com is the premiere news and information website for the E-Commerce industry.
The un-rehearsed and often candid interview was shot recently at Video Professor’s corporate television studio in Lakewood, CO. Regular and Scherer discuss the success of Video Professor, the company’s successful mix of both marketing on television and the Internet plus Scherer provides valuable insight and advice for your entrepreneurs starting their own businesses.
Potential dangers lurk on social networking websites
John W. Scherer was a guest on the CBS 5 (KPHO-TV) morning show in Phoenix to discuss the potential dangers that kids can encounter on social-networking sites such as MySpace.com. He provided tips to parents on how to protect children from Internet predators and to let parents know that technology and keeping kids safe isn't as overwhelming as they may think.
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"As Seen on TV"
The June 2006 issue of Phoenix magazine chronicles television’s greatest "pitchmen" and includes John W. Scherer, who as the Video Professor, is one of America’s most recognized faces. |
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In fast company
Continuing what they started last year, Video Professor and John W. Scherer signed on to sponsor Indy Racing League star Danica Patrick. The company's logo will be affixed to the helmet of the 2005 IRL Rookie of the Year for the entire 2006 IRL season. |
"Professor owes success to juggling"
Denver Post Business Columnist Al Lewis takes a look at the man behind Video Professor. John W. Scherer faced an uphill battle in the early years of the company, but from hard work, perseverance and a keen ability to “juggle,” he was able to build a successful organization.
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